Client: Nomadic Knights / Role: Designer / Technologies: Photoshop, Illustrator, Figma
Nomadic is a motorcycle tour company based in India. Their mission is to try to provide the most memorable, adrenaline packed feeling of freedom anyone with a hardcore passion for motorcycle riding and adventure could possibly experience. They offer some of the most attractive tour packages at very competitive prices considering the value of their extremely exciting, highly well organised tours.
Target audience
- Ages 30-60
- Male and female
- Anyone that enjoys extreme motorcycle adventures
Project goals
- Define usability issues
- Create a recognisable and congruent visual language
Previous website analysis
- Before redesigning an existing website I tested it with the participants to understand what does not work, what needs to be changed and what is working so we would not remove useful functionality.
- While debriefing with the team the following usability issues have been discovered: The participants felt like there was a certain confusion regarding the services offered. They also had a hard time trying to book an adventure, which they described as a long and frustrating process.
- This stage was important to clarify what was not being effective and gave me good awareness of what to avoid in the redesign process.
New website design process
Stage 1: Discover
- Defining the culture and values of the company.
- Qualitative investigation by doing surveys to understand potential users, who they are as well as what their goals and needs consist of. Survey questions included topics such us: demographic questions, their past experiences and questions related to this new project.
Stage 2: Define
- Analysing qualitative user data, creating a proto-persona in order to describe and analyse pain points, goals and needs of our most accurate user.
- Proto-persona summary: Adam is adventurous individual, who is looking for people with the same interests to join on breathtaking, extreme motorbike adventures.
Stage 3: Develop
- Wireframes and prototyping stage, iterative process where the users main focus was the functional side of the product rather than the aesthetics.
- Visual language creation. What I was looking to capture was a sense of boldness and adventure. A way of describing and appealing to an intrepid and determined outlook, but still reflecting a confident and positive voice.
- Visual style guides nailed down the look and feel of the product.
- Implementing visual style guides.
- User testing to detect and fix any usability issues that might persist.
Conclusion
The goals of the project have been achieved. The design process helped creating a truly meaningful and engaging product for the user, which ended up resolving their pain points and helping to engage users and our client’s goals and needs. This project helped me to understand on a deeper level how UCD is important, when you involve your user in every stage of a development process.